This project’s objective was to create brand assets and establish a cohesive branding system for Northwest Cannabis Company. My duties involved page layout, creating guidelines for logo usage, creating a color palette and guidelines or usage, creating typography guidelines, curating photography styles, providing options for website and newsletter layouts, and making extensions that show off the brand in action.

Team members involved in this project: Account managers Gabriela Iraheta Romero and Hana Yang, strategists Tosh Jones and Joy Liu, Media Planner Raena Cabine, Art Directors Hannah Joseph and Anand Kailasam, and Copywriters Matthew Sullins and Dennis Reynolds